Ecommerce marketing works better when each channel supports the next, not when...

https://rowansinspiringword.cloudhinter.com/posts/why-do-successful-channels-sometimes-make-the-business-worse

Ecommerce marketing works better when each channel supports the next, not when teams chase isolated wins. This article shows how to connect acquisition, conversion, and retention, then judge the system against CAC, AOV, and repeat purchase rate