Experiential marketing submerses individuals in unforgettable brand knowledge, promoting psychological relationships
https://prsaboston.org/fast-5-qa-with-the-castle-group-principal-co-founder-wendy-spivak-five-things-to-know-about-events-management-and-integrating-strategic-event-planning-into-pr-campaigns/
Experiential marketing engages individuals in momentous brand adventures, fostering mental relationships