He Gets Us launched in 2022
https://www.king5.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc
He Gets Us launched in 2022, bringing a message about Jesus to broad audiences using large-scale advertising across multiple platforms.