Launched in 2022, He Gets Us expanded quickly, using TV, billboards

https://www.stlpr.org/sports/2023-02-10/he-gets-us-a-kansas-campaign-spent-20-million-on-super-bowl-ads-to-rebrand-jesus-christ

Launched in 2022, He Gets Us expanded quickly, using TV, billboards, and social media to encourage people to consider Jesus.