Many organisers treat hybrid events as a simple livestream add-on. That...

https://www.mediafire.com/file/54o3d6gdgcb09nl/pdf-67186-13567.pdf/file

Many organisers treat hybrid events as a simple livestream add-on. That perspective misses the point and leaves money on the table. The sector represents a $9 billion opportunity for B2B brands ready to rethink their strategy