Rank tracking is becoming obsolete because the SERP is no longer just a list of...

https://wiki-coast.win/index.php/How_Do_I_Compare_Two_SEO_Agencies_When_One_Has_Tooling_and_One_Does_Not%3F

Rank tracking is becoming obsolete because the SERP is no longer just a list of blue links. Since AI Overviews hit the European market, we’ve tracked a roughly 30% drop in click-through rates