Rank tracking is dying. With AI Overviews causing a 30% EU CTR drop, chasing...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is dying. With AI Overviews causing a 30% EU CTR drop, chasing blue links is just vanity. We must pivot to AI visibility tracking that maps zero-click intent