Short brand names win in digital gaming because they fit neatly in mobile...

https://landensinsightfulperspectives.wpsuo.com/invented-name-vs-real-word-name-which-is-easier-to-find-online

Short brand names win in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot. They’re quicker to say and remember, which helps players talk about your game