Simple games and short videos pull us in because they’re easy to understand...

https://www.tumblr.com/valiantpandemoniumwraith/821720150070919168/what-makes-short-form-videos-so-hard-to-stop

Simple games and short videos pull us in because they’re easy to understand right away and packed with visual excitement. Think of Plinko-style suspense—each moment builds anticipation without asking for much effort