Small businesses can shop off-exchange with a broker, compare small-group plans...

https://judahxvdv180.bearsfanteamshop.com/what-should-a-good-broker-do-to-make-plan-choices-less-confusing

Small businesses can shop off-exchange with a broker, compare small-group plans directly with carriers, or use an HRA for individual coverage. Check provider networks first—make sure employees’ doctors and hospitals are included before weighing premiums.