The campaign’s stated aim is to invite people to explore the story of Jesus

https://ktvz.com/news/national-world/cnn-national/2023/02/11/the-truth-behind-the-he-gets-us-ads-for-jesus-airing-during-the-super-bowl/

The campaign’s stated aim is to invite people to explore the story of Jesus, reaching audiences who may start with different beliefs.