Waiting for an app to load is a failure. Users demand personalization that...

https://wiki-triod.win/index.php/The_Subway_Test:_Why_Your_Streaming_App_is_Failing_the_Commute

Waiting for an app to load is a failure. Users demand personalization that learns their taste instantly. When they pay, mobile payments must be one tap. If you add friction, they will leave. Convenience isn't a bonus anymore