We don't wait for apps anymore. You expect fast loading and seamless cloud sync...

https://www.tumblr.com/valiantpandemoniumwraith/819632290873442304/what-is-onboarding-friction-and-why-does-it-kill

We don't wait for apps anymore. You expect fast loading and seamless cloud sync across your devices. We want entertainment that knows our taste through personalization. If an app wastes time, we move on