When a SaaS company raised prices, conversion dropped 31%, but revenue rose...

https://holdenlvxt779.theburnward.com/sequential-mode-vs-super-mind-mode-for-pricing-analysis-a-deep-dive

When a SaaS company raised prices, conversion dropped 31%, but revenue rose 22%. This article explores that common tradeoff and how using Sequential Mode can help teams find the sweet spot between fewer signups and higher income