When negative content hits your search results or social feeds, your instinct...

https://www.mediafire.com/file/wjm16eibvmb10c5/pdf-98429-9651.pdf/file

When negative content hits your search results or social feeds, your instinct might be to fire back. Don't. Reacting in the heat of the moment often inflates a minor issue into a brand-damaging crisis that eats into your revenue and erodes customer trust