When procurement teams vet new vendors, they skip the marketing fluff and head...

https://www.bravobookmarks.win/your-b2b-reputation-isn-t-just-about-branding-it-s-a-critical-filter-for

When procurement teams vet new vendors, they skip the marketing fluff and head straight to social proof. Before a sales rep even lands a meeting, buyers check G2 or LinkedIn to see if your promises hold up