Your B2B reputation dictates your ability to shorten long sales cycles....

https://johnathanrcpw248.wpsuo.com/what-is-b2b-vendor-reputation-management-in-plain-english

Your B2B reputation dictates your ability to shorten long sales cycles. Prospective buyers actively vet your brand on G2, Clutch, and LinkedIn before they ever reach out to sales. If you ignore your feedback loops, you lose the deal before it starts